More than we realize, our beverage choices
are influenced by the world around us -- by the sophisticated marketing and ever-present availability of sugary sodas, sports drinks, iced teas, juice drinks, vitamin waters, and energy drinks.
We've allowed soda companies to peddle their liquid candy without restraint to our kids and in our communities, delivering an express line to obesity and diabetes.
Enough is enough! The power of pop is coming to an end. There is a growing national movement to give soda and other sugary drinks the boot. Kick the Can is home base.