The Beverage Industry
It has not been by chance that sugary drink consumption has doubled in the U.S. over the last 30 years. The increase is a result of a dramatic expansion of the number of products, increased availability and portion sizes, and slick and unrelenting marketing campaigns waged in both traditional and new social media.
Industry Tactics: What the soda industry is saying and doing in response to concerns about obesity and nutrition
The 4P's of Soda Marketing: Product, Promotion, Place, and Price - How Soda is Marketed
They Say, We Know: Why the soda industry’s arguments against taxing soda don’t hold up
Television Ads: Beverage industry television ads
Framing: Berkeley Media Studies Group framing brief: 'What Marketing Does for Soda'
Marketing to Children and Teens: Sugary Drink FACTS report