Fast Fact:
News Flash:
Sugary beverages linked to 180,000 deaths per year worldwide
Learn More.
Tweet this.
Consumption of diet beverages linked to increased risk of type 2 diabetes
Learn More.
Tweet this.
Field Poll finds 94% of rural Californians think obesity is a serious problem.
Learn More.
Tweet this.
CA's Soda Tax passes 2nd Committee!! Now on the Sen Approp Cmte
Learn More.
Tweet this.
Childhood obesity is linked to health and developmental problems.
Learn More.
Tweet this.
CA's Healthy Vending Bill in Assembly Approp Cmte May 8th
Learn More.
Tweet this.
Fructose & added sugars linked to increased risk of adolescent heart disease
Learn More.
Tweet this.
CA's Sweetened Beverage Tax passes first committee!
Learn More.
Tweet this.
Consuming sugary drinks is assoc w/ higher risk of stroke in adults
Learn More.
Tweet this.
Lancet calls for more gov regulation on industrial food to protect health
Learn More.
Tweet this.
National 1 cent/oz tax on sugary drinks = $13B in 2013 or $39B in 3 yrs
Learn More.
Tweet this.
Fizzy soft drink sales decline for 8th straight year in 2012
Learn More.
Tweet this.
24 states and 6 cities have proposed sugary drink taxes since 2009
Learn More.
Tweet this.
Former Kraft Foods VP endorses Bloomberg-style nutrition policies.
Learn More.
Tweet this.
Childhood Obesity Conference is June 18-20, 2013 in Long Beach, CA
Learn More.
Tweet this.
Illinois bills would ban the sale of energy drinks to anyone under 18
Learn More.
Tweet this.
Drinking fructose does not signal satiety well and can lead to over eating.
Learn More.
Tweet this.
Judge Halts NYC Sugary Drink Portion Size Cap
Learn More.
Tweet this.
62% CA voters support sugary drink tax to fund childhood obesity prevention.
Learn More.
Tweet this.
NY Times reveals the science behind addictive junk food and drinks!
Learn More.
Tweet this.
Replacing sugary drinks w/ calorie free ones can reduce weight gain in children.
Learn More.
Tweet this.
NYTimes' Bittman says US Surg Gen has been M.I.A. on sugary drinks
Learn More.
Tweet this.
Big Soda spent nearly $5M to defeat 2012 soda taxes in two small CA cities.
Learn More.
Tweet this.
CA Senator introduces 1-cent per oz sweetened beverage tax for 2013
Learn More.
Tweet this.
1-cent-per-oz sugary drink tax will likely reduce consumption by 12%
Learn More.
Tweet this.
Outdoor junk food ads linked to higher obesity rates
Learn More.
Tweet this.
Pepsi ups marketing by $600 million in 2012
Learn More.
Tweet this.
Reg soda, chips and candy out under USDA's proposed school snack rules
Learn More.
Tweet this.
A 20 ounce soda has 16 teaspoons of sugar!
Learn More.
Tweet this.
CA bill would cap SNAP eligible beverages at <10 Cal per cup
Learn More.
Tweet this.
Overweight and obesity account for $168 billion in medical expenditures.
Learn More.
Tweet this.
Stephen Colbert pokes fun at Coke's defense of VitaminWater
Learn More.
Tweet this.
The typical American consumes 22 teaspoons of added sugar daily!
Learn More.
Tweet this.
Health advocates call on beverage industry to make changes that matter.
Learn More.
Tweet this.
A 32oz. sports drink has 14 tsp. of sugar, equivalent to 22 Starburst candies!
Learn More.
Tweet this.
More 18-24 year olds are drinking coffee over caffeinated sodas
Learn More.
Tweet this.
Drinking sugary drinks nearly doubles the risk of dental caries in children.
Learn More.
Tweet this.
Coke to tout their "anti-obesity" efforts in cable news ads.
Learn More.
Tweet this.
In CA, a one-cent per ounce sugary drink tax would raise more than $1 billion.
Learn More.
Tweet this.
Roll out of NYC soda size rule delayed 90 days for education effort.
Learn More.
Tweet this.
Sugary drinks are the biggest source of added sugar in the US diet.
Learn More.
Tweet this.
Soda ads aimed at kids decline, but more protections are needed
Learn More.
Tweet this.
The price of sugary drinks has dropped 35% since the 1980s!
Learn More.
Tweet this.
Four teens win youth essay contest on soda marketing impact!
Learn More.
Tweet this.
The beverage industry spends $600 mil. annually selling sugary drinks to kids!
Learn More.
Tweet this.
Advocates urge Beyonce to reconsider $50M deal with Pepsi
Learn More.
Tweet this.
Adults who drink a soda daily are 27% more likely to be overweight or obese.
Learn More.
Tweet this.
Analysis of 32 studies shows support for taxing soda and junk food
Learn More.
Tweet this.
Each daily serving of soda increases a child’s risk for obesity by 60%.
Learn More.
Tweet this.
Big Soda's tax victories come at high cost to CA children's health.
Learn More.
Tweet this.
Sugary drink consumption has more than doubled in the past 30 years.
Learn More.
Tweet this.
Suffolk County, NY seeks to ban energy drinks for those under 19.
Learn More.
Tweet this.
The average American drinks 45 gallons of sugary drinks each year!
Learn More.
Tweet this.
More local soda tax measures may be coming to CA!
Learn More.
Tweet this.
Sugary beverages linked to 180,000 deaths per year worldwide
Learn More.
Tweet this.
Vermont researchers discuss resurrection of state soda tax proposal.
Learn More.
Tweet this.
Consumption of diet beverages linked to increased risk of type 2 diabetes
Learn More.
Tweet this.
Study shows one soda per day can increase risk of prostate cancer.
Learn More.
Tweet this.
Field Poll finds 94% of rural Californians think obesity is a serious problem.
Learn More.
Tweet this.
Pepsi's new fat-fighting soda is just too good to be true.
Learn More.
Tweet this.
Childhood obesity is linked to health and developmental problems.
Learn More.
Tweet this.
7-Up sued over claims touting healthfulness of some sodas
Learn More.
Tweet this.
Fructose & added sugars linked to increased risk of adolescent heart disease
Learn More.
Tweet this.
New research says soda tax would boost health of Latinos and blacks
Learn More.
Tweet this.
Consuming sugary drinks is assoc w/ higher risk of stroke in adults
Learn More.
Tweet this.
Sports drinks' role in rehydration often overplayed - water is best.
Learn More.
Tweet this.
National 1 cent/oz tax on sugary drinks = $13B in 2013 or $39B in 3 yrs
Learn More.
Tweet this.
Amer. Public Health Assoc. endorses sugar-sweetened beverage taxes!
Learn More.
Tweet this.
24 states and 6 cities have proposed sugary drink taxes since 2009
Learn More.
Tweet this.
Childhood obesity rates start to decline in states taking bold action.
Learn More.
Tweet this.
Childhood Obesity Conference is June 18-20, 2013 in Long Beach, CA
Learn More.
Tweet this.
In Fight Against Obesity, Drink Sizes Matter
Learn More.
Tweet this.
Drinking fructose does not signal satiety well and can lead to over eating.
Learn More.
Tweet this.
Viral animated video satire skewers Coke's polar bears
Learn More.
Tweet this.
62% CA voters support sugary drink tax to fund childhood obesity prevention.
Learn More.
Tweet this.
Vending machines will now show calorie counts in Chicago and San Antonio, TX.
Learn More.
Tweet this.
Replacing sugary drinks w/ calorie free ones can reduce weight gain in children.
Learn More.
Tweet this.
Soda portion limit opens conversations about patients' weight with MDs
Learn More.
Tweet this.
Big Soda spent nearly $5M to defeat 2012 soda taxes in two small CA cities.
Learn More.
Tweet this.
Teens with a soda habit show altered brain response to Coke ads.
Learn More.
Tweet this.
1-cent-per-oz sugary drink tax will likely reduce consumption by 12%
Learn More.
Tweet this.
NBC show "Parks and Recreation" airs soda tax episode!
Learn More.
Tweet this.
Pepsi ups marketing by $600 million in 2012
Learn More.
Tweet this.
Gov. Brown signs CA's Human Right to Water Bill into Law!
Learn More.
Tweet this.
A 20 ounce soda has 16 teaspoons of sugar!
Learn More.
Tweet this.
A series of new studies more firmly tie sugary drinks to obesity.
Learn More.
Tweet this.
Overweight and obesity account for $168 billion in medical expenditures.
Learn More.
Tweet this.
Replacing Juice with Water in Afterschool Programs Cuts Calories
Learn More.
Tweet this.
The typical American consumes 22 teaspoons of added sugar daily!
Learn More.
Tweet this.
Senators call on Surgeon Gen. to study link between soda & obesity
Learn More.
Tweet this.
A 32oz. sports drink has 14 tsp. of sugar, equivalent to 22 Starburst candies!
Learn More.
Tweet this.
McDonald's to post calories for items on menu boards
Learn More.
Tweet this.
Drinking sugary drinks nearly doubles the risk of dental caries in children.
Learn More.
Tweet this.
NYC soda ban would cut 63 calories per fast food trip!
Learn More.
Tweet this.
In CA, a one-cent per ounce sugary drink tax would raise more than $1 billion.
Learn More.
Tweet this.
Top athletes choose water over sugary sports drinks.
Learn More.
Tweet this.

The Beverage Industry

 

 

The Four "Ps" of Soda

The four "Ps" of marketing -- product, promotion, place, and price -- together, represent strategies to target specific demographic groups.

They Say, We Know

The soda industry's arguments against taxing soda don't hold up.

Industry Tactics: Reports and Press

Reports and articles about beverage industry marketing.

Industry Lobbying

How the beverage industry spends millions of dollars lobbying legislators.