By Fernando Quintero, Strategic Communications Specialist, Berkeley Media Studies Group.
By Harold Goldstein, Special to the Sacramento Bee Newspaper.
By Dana Woldow, Food Advocate.
In the wake of Tuesday night’s landmark victory for Berkeley’s Measure D soda tax—it got a whopping 75% of the vote– New York Times food columnist Mark Bittman sees rough times ahead for Big Soda. “In the long run, they are doomed – people will drink fewer sugary drinks,” he told me in an e-mail. “This very significant victory brings that inevitable scenario that much closer.”
What comes next?
By Kick the Can.
For the first time in history, a U.S. city will begin taxing sugar-sweetened drinks for the sake of public health! The City of Berkeley overwhelmingly passed the “Measure D” soda tax on Election Day.