Berkeley

Berkeley Wins: What's Next for Soda Taxes?

  • Posted on: Nov 5 2014

By Dana Woldow, Food Advocate.

In the wake of Tuesday night’s landmark victory for Berkeley’s Measure D soda tax—it got a whopping 75% of the vote– New York Times food columnist Mark Bittman sees rough times ahead for Big Soda. “In the long run, they are doomed – people will drink fewer sugary drinks,” he told me in an e-mail. “This very significant victory brings ​that inevitable scenario that much closer.”

What comes next?