Marketing

No Shame to Big Soda's Game... #MakeItHappy

  • Posted on: Jan 28 2015
By Kimberly Cooper - Writer, Development Consultant, Public Health Activist
 
Don't get me wrong. I absolutely love Kid President. He's adorably funny, spirited, and comes with an amazing story of perseverance -- building a fan base of over 250,000 followers just on Twitter alone. So it's no wonder that Coca Cola has branded itself to little Robby Novak through its #MakeItHappy campaign targeting online cyberbullies leading up to this weekend's Super Bowl XLIX.
 


Junk-drink industry fuels nation's obesity crisis

  • Posted on: Mar 5 2013

By Anthony B. Iton, M.D., J.D., MPH, Senior Vice President at The California Endowment
Unlike a financial collapse or a terrorist attack, the obesity crisis our nation now faces was not triggered by a shocking event, and without a catalyzing shock to trigger a collective sense of urgency, it is nearly impossible to spark political action. As a result, the political response to the nation’s most significant health and economic threat falls somewhere between complete paralysis and utter disregard.



Without Real Change, New Coke Ad Bubbles With Hypocrisy

  • Posted on: Jan 23 2013

By Harold Goldstein, Exec Director of CA Center for Public Health Advocacy
Coca-Cola's newest advertising campaign invites Americans to "come together" to address what they acknowledge is a leading issue of 2013: obesity. Sweetened by Coca-Cola's trademark of touching images, feel good music and sprinkling of nostalgia, the Atlanta beverage giant makes a play at convincing us that they want to be leaders in tackling the nation's weight problem. If you did not know better, it almost works.



Nickelodeon prides itself on responsible TV programming for kids, but what about its marketing? It’s time for Nickelodeon to take responsibility and kick the can!

  • Posted on: Dec 3 2012

By Margo Wootan and Kate Klimczak from the Center for Science in the Public Interest

Tell Nickelodeon to dump the junk: bit.ly/dump-the-junk



On the Bloated Ship Soda Pop

  • Posted on: Sep 12 2012

For those of you who have not cruised lately on Royal Caribbean® Cruises, you may be unfamiliar with the latest advances in soda machines.  Well you’re in for a surprise.  But let’s step back and consider why Coca-Cola® may have thought this technology-intensive interface was good idea…



It is time for only healthy Olympic sponsors!

  • Posted on: Aug 9 2012

As the 2012 London Olympic Games conclude, the TV talking heads will highlight the triumphs and tragedies of the competitions, and consider the lasting legacy of the games.  Sure, soccer fans will remember the determination and elegance of the US women's soccer final victory over Japan and everyone  will remember the unparalleled careers of Usain Bolt and Michael Phelps.  But, perhaps someday, we can all look back on the 2012 games as the last Olympics when fans were inundated by relentless advertising of unhealthy beverages and food.



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