We are pleased to report that the four soda tax measures on local ballots in California and Colorado are passing with overwhelming support. In the San Francisco Bay Area of California, voters chose children’s health over a $30 million false advertising campaign promulgated by the American Beverage Association The measures are passing by 60.7% in Oakland, 61.9% in San Francisco and 70.7% in Albany. Each measure will levy a tax of one penny per ounce on sugar sweetened drinks to be paid by beverage distributors.
Great news! San Francisco’s first-in-the-nation law requiring warnings of increased risks of obesity, diabetes and tooth decay on ads for sugary drinks can take effect in July as scheduled. Truth in advertising has thwarted Big Soda’s relentless and misleading marketing of unhealthy products.
By Jessica Ng Luna Klein, MPH Candidate in Public Health Nutrition, University of California, Berkeley, CCPHA Summer Intern.
Exciting news! San Francisco becomes a nationwide leader in the effort to warn consumers about health risks linked to sugary drinks! The city’s Board of Supervisors unanimously passed *THREE* sugary drink ordinances Tuesday, June 9, 2015!
By Dana Woldow, Food Advocate.
Have you seen or heard those ads from the No on Prop E campaign claiming that passage of the soda tax measure would cost San Francisco over $60 million in revenue and 1,000 lost jobs? If you were fooled into thinking that any of the “facts” contained in those ads are true, you’re not alone. Beverage industry spokesman Roger Salazar was also able to trick at least one experienced reporter.
By Elliot Haspel, Education Advocate
The tobacco wars of the last half of the 20th century began before I was born, but I can’t help noticing the similarities with the debate over soda and Proposition E. I’m glad to be able to speak up this time, and have a voice in this battle.
by Dr. Jeff Ritterman, MD
In "Tax a Cola, Spend More Money Without Meaningful Benefits," Professor Jayson Lusk attempts to refute the claims I make in "Tax a Cola, Save the Planet."
I will answer the professor's concerns as best I can.