Campaign Planning
What does it take to change the beverage environment in your community? How do you get policy makers to consider a beverage policy? The toolkits and campaign planning guides listed below can help.
Sugary Drink Tax Action Guide. Kick the Can's own guide on what's involved in advocating for taxes on sugary beverages. The guide prepares readers to play an effective role in promoting tax policies. Kick the Can thanks the Center for Science in the Public Interest for developing this guide.
Advocacy Progress Planner. A free online guide to help advocates clarify the elements of a campaign, including goals and impacts, target audiences, activities and tactics, and benchmarks to guide progress.
Boston Healthy Beverage Toolkit. Includes includes best practices for promoting healthy beverage choices based on current science, public health research, and national recommendations and standards.
NY State Soda Tax Toolkit. Includes key messages, fact sheets, frequently asked questions, and resources.
Rudd Center Revenue Calculator. Calculates how much revenue can be raised with a sugary drink tax in each of the fifty states and twenty-five major cities around the U.S.