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Resource Type
Results: Marketing
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*Federal Trade Commission: Review of Food Marketing to Children and Adolescents Federal Trade Commission. A Review of Food Marketing to Children and Adolescents: follow up report. December 2012. This report is a follow-up to the Federal Trade Commission’s 2008 report requested by Congress: Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self- Regulation. This report compares 2006 to 2009 data (i.e., first 3 years of self-regulation); it contains data from same 44 companies + 4 new; it analyzes spending and nutrition as well as assesses industry self-regulation against 2008 recommendations and identifies gaps. |
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*Outdoor advertising, obesity, and soda consumption: a cross-sectional study
The higher the percentage of outdoor advertisements promoting food or non-alcoholic beverages within a census tract, the greater the odds of obesity among its residents. |
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Commentary: role of hydration in health and exercise. Commentary detailing the evidence that the public has been misled—mainly by the marketing departments of companies selling sports drinks to increase sales—to believe that they need to drink to stay "ahead of thirst" to be optimally hydrated. Full Citation: Noakes TD. Commentary: role of hydration in health and exercise. BMJ. 2012; 344: e4171. |
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Health Advocates Call on Beverage Industry to Make Changes that Matter Press Release from CCPHA (January 17, 2013). AsCoca-cola airs a commercial lauding their efforts to address obesity and CCPHA recommends 7 ways the industry could acutally help fight obesity. |
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How Washington went soft on childhood obesity. Reuters investigation on Washington's relationship with the food and beverage groups that lobbied against the federal effort last year to write tougher – but still voluntary – nutritional standards for foods marketed to children. They found that the White House kept silent as Congress killed a plan by four federal agencies to reduce sugar, salt and fat in food marketed to children. Full Citation: Wilson D, Roberts J. How Washington went soft on childhood obesity. Reuters. April 27, 2012. http://www.reuters.com/article/2012/04/27/us-usa-foodlobby-idUSBRE83Q0ED... Accessed July 27, 2012. |
| Marketing Photo Contest Rules |
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Miracle pills and fireproof trainers: user endorsement in social media. Investigation of the marketing claims of sports products, including sports drinks, in social media in the UK and the US. Full Citation: Smith A, Jones G. Miracle pills and fireproof trainers: user endorsement in social media. BMJ. 2012; 345: e4682. |
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Mythbusting sports and exercise products. This article examines the evidence behind the 6 primary claims made for sports and exercise products on athletic performance. Full Citation: Heneghan C, Gill P, O'Neil B, Lasserson D, Thake M. Thompson M. Mythbusting sports and exercise products. BMJ. 2012; 345: e4848. |
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Sugar Water Gets a Facelift What marketing does for soda. Full Citation: Berkeley Media Studies Group. Sugar Water Gets a Facelift: What Marketing Does for Soda. September, 2009. |
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The evidence underpinning sports performance products: a systematic assessment. Systematic review finds that there is a "striking lack of evidence to support the vast majority of sports-related products that make claims related to enhanced performance or recovery." Full Citation: Heneghan C, Howick J, O’Neill B, Gill P, Lasserson D, Cohen D, DAvis R, Ward A, Smith A, Jones G, Thompson M. The evidence underpinning sports performance products: a systematic assessment. BMJ Open. 2012; 2: e1702. |