Aug 9 2012
As the 2012 London Olympic Games conclude, the TV talking heads will highlight the triumphs and tragedies of the competitions, and consider the lasting legacy of the games. Sure, soccer fans will remember the determination and elegance of the US women's soccer final victory over Japan and everyone will remember the unparalleled careers of Usain Bolt and Michael Phelps. But, perhaps someday, we can all look back on the 2012 games as the last Olympics when fans were inundated by relentless advertising of unhealthy beverages and food.
Mar 20 2012
Pepsi is under fire by one of the leading figures in nutrition, Marion Nestle, professor of nutrition, food studies and public health at the New York University. In a post on her blog, and in this Beverage Daily article, Nestle criticizes Pepsi for choosing profit over public health.
Nestle's comments come after Pepsi announced some changes to their marketing strategy. They will up their marketing budget by $500 to $600 million and focus on marketing their "core brands" like Pepsi and Frito-Lay. These brands are, of course, among Pepsi's least healthy brands.
Mar 19 2012
Pepsi has spent $ 17 million lobbying against a soda tax, and yet news came out last week that Pepsi itself charges a fee to their employees who are overweight or who smoke.
According to this Bloomberg Buisinessweek article:
"Four years ago, PepsiCo (PEP) began rolling out a wellness program that charges its employees $50 a month if they smoke or have obesity-related medical problems such as diabetes, hypertension, and high blood pressure. Workers can avoid the surcharge if they attend classes to learn how to break their nicotine addictions or lose weight."
Mar 18 2012
In a move from their usual playbook, the American Beverage Association (ABA) is trying to discredit negative sugary drink research.
A new study published in Circulation, the journal of the American Heart Association, found that sugar-sweetened beverage consumption was associated with a higher risk for heart disease in men.
Mar 13 2012
By: Laurie David and Dr. Harold Goldstein
It's time to start naming names. So, here goes: Beyonce, Christina Aguilera, Janet Jackson, Mariah Carey, Mary J. Blige, Kelly Clarkson, Elton John, Lebron James, David Beckham and Michael Jordan. These are just a few of the athletes and singers who've recently lent (well, OK, sold) their name, cachet, and influence to promote soda, a product that's a key culprit in making our kids sick. Ads featuring celebrities touting bubbly beverages are everywhere, like an endless series of public dis-service announcements. Why don't we react the same way we would if they were peddling cigarettes or alcohol?