Mar 13 2012
A Bloomberg Businessweek article earlier this week gave us a fascinating look at the ultimate beverage company marketing tool: the soda can.
The soda can? Yes.
Mar 12 2012
A few days ago we wrote about the Center for Science in the Public Interest's (CSPI) study that found high levels of the known animal carcinogen 4-methylimidazole (4-MI) in dark colas like Coke and Pepsi. The carcinogen comes from the caramel coloring used in the dark colas.
The CPSI report has received a lot of attention in the media, and it seems that the beverage companies have been paying attention. Within in a few days of the report coming out, beverage companies announced that they will alter their manufacturing processes to lower the levels of 4-MI in their beverages in order to comply with carcinogen standards in California.
Mar 11 2012
Looking forward to watching the Olympics this summer? Get ready to see a lot of advertising from soda giant Coca-Cola.
Coca-Cola is a "Worldwide Olympic Partner" for the 2012 London games, and they announced their new ad for the 2012 Olympics ad a few weeks ago. The ad, called "Move to the Beat," features a song called "Anywhere in the World" created by remixing sounds of competition from 5 Olympic hopeful athletes, and even shows some of the athletes drinking Coca-Cola.
Mar 7 2012
Are colas carcinogenic? A new study commissioned by the Center for Science in the Public Interest (CPSI) has found that dark colas (like Coca-Cola, Pepsi Cola, Diet Coke and Diet Pepsi) may contain high levels of a known animal carcinogen 4-methylmidazole (4-MI). The carcinogen is formed in the process of making the caramel coloring that gives the colas their brown color.
Mar 6 2012
By: Joel Epstein
The fat cats are getting ready to rumble, again. That's right; the 'beverage' that is implicated in the current childhood obesity and diabetes epidemic is gearing up for a major marketing campaign. Who loses when this happens? You guessed it, our kids.