While campaigning for policies to change the beverage environment, it's important to educate lawmakers, community groups, fellow advocates, friends and colleagues on the issues. Below are links to presentations you can watch and distribute, including an overview of the health effects of sugary drink consumption and how a tax or other beverage policy might help to reverse negative health outcomes and raise significant funds for obesity prevention.
The National Soda Summit, sponsored by the Center for Science in the Public Interest, was aimed at motivating and strengthening national, state and local initiatives to reduce sugary drink consumption in the United States. The National Soda Summit website provides the videos and presentation slides from 2012 participants as well as other educational materials.
The Real Bears from the Center for Science in the Public Interest, is an animated short film directed by advertising legend Alex Bogusky and featuring an original song by Grammy-award-winning singer songwriter Jason Mraz. The Real Bears tells the story of a family suffering the adverse health impacts of soda consumption, including weight gain, obesity, and tooth decay, as well as diabetes and its associated complications, including amputation and erectile dysfunction. At the end of the video, the family of Bears decides to reclaim their health—and their happiness.
Healthy Beverage Campaigns. A collection of materials from healthy beverage campaigns compiled by the Rudd Center for Food Policy and Obesity.
Not So Sweet: The Failure of a Public Health IPO in the Political Derivatives Market. Former New York State Health Commissioner Richard Daines' presentation provides a summary of compelling reasons to address sugar-sweetened beverage consumption with public policy, a summary of the soda tax efforts in New York and the politics of beverage policies.
Soft Drink Tax Webina r . Rudd Center for Food Policy and Obesity presentation covers the science and politics of, and public health need for a sugary drink tax.
The Bitter Truth. Robert H. Lustig MD, from the University of California, San Francisco talks about the harmful health effects of consuming sugar.
Reducing Consumption of Sugar-Sweetened Beverages. Julie Salz Greenstein, Center for Science in the Public Interest, gave this presentation to the Maryland State Food Policy Group meeting in July, 2012. Note: some slides were borrowed from the Yale Rudd Center with their permission.
The Weight of the Nation is a campaign to address the causes and solutions to the epidemic of obesity in the United States. It is centered on a four-part documentary series featuring interviews with leading experts and with individuals and their families struggling with obesity. Each one-hour film focuses on a different aspect of the problem, from the causes and consequences of obesity to actions individuals and communities can take to reduce it, including advocating for supportive policies. Additional Bonus Shorts are available on supporting topics and all films are available for educational screenings. The Weight of the Nation is a presentation of HBO and the Institute of Medicine in association with the CDC and NIH, and in partnership with the Michael & Susan Dell Foundation and Kaiser Permanente. Sugar Sweetened Beverage (SSB) specific segments are listed below:
- Part 2 "Choices," time 28:10-30:30. Description: SSBs and extra calories.
- Part 3 "Children in Crisis," time 41:10-46:26. Description: SSB consumption in children.
- Part 4 "Challenges" time 32:43-34:14. Description: SSB cost and policy solutions