San Francisco Warning on Soda Ads wins court battle!

  • Posted on: May 19 2016

Great news! San Francisco’s first-in-the-nation law requiring warnings of increased risks of obesity, diabetes and tooth decay on ads for sugary drinks can take effect in July as scheduled. Truth in advertising has thwarted Big Soda’s relentless and misleading marketing of unhealthy products. Despite their legion of lawyers shilling weak and whiny arguments, the American Beverage Association was dealt a stinging blow when the court denied their request for an injunction.

U.S. District Judge Edward Chen wrote “The warning required by the city ordinance is factual and accurate,” and is a “legitimate action to protect public health and safety.” The decision rejected the industry arguments that the warning is misleading and violates free speech.

This decision paves the way for San Francisco and other municipalities to require warning information on all sugary drink advertising. The City and County of San Francisco took on the good fight and won. The Industry’s attempt to withhold vital health information from the public was dispelled and the role of government to protect the public health has been safeguarded. This decision dramatically increases the likelihood that San Francisco will prevail when the full case is heard later this summer.