Americans are drinking more than twice as much soda as they did 30 years ago.
That didn't happen by chance. Beverage companies and retailers use every trick in the book to get us to buy more. They recruit the biggest names in sports and entertainment to entice us and our kids. They increase standard portion sizes. They sell at rock-bottom prices, with super specials that can make soda even cheaper than bottled water. And they make an ever-growing selection of sugary drinks available everywhere we turn.
Why does this matter? Because overwhelming scientific evidence links these sugary drinks to both obesity and diabetes.
Isn't it time we Kick The Can?
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| The beverage industry spends $600 million annually making their products attractive to children and teens -- more than the marketing budget for any other consumable product... |
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The beverage industry spends $600 million annually to make their products attractive to children and teens. It's no wonder their logos and messages are almost everywhere you look!
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Billboards
Generic Ads
Vending Machines
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| An ever-expanding array of sugary drinks is sold and marketed virtually everywhere... |
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| Just about everywhere we go, we can buy an ever-expanding array of sugary drinks. | |||||||
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The typical bottle
of soda has tripled in size from 6.5 to 20 ounces...
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While the price of fruits and vegetables has risen,
the price of sugary drinks has dropped -- 35 percent since the 1980s (adjusted for inflation)...
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While the price of fruits and vegetables has risen, the price of sugary drinks has dropped 35% since the 1980s (adjusted for inflation). And that price goes even lower with the "super specials" routinely offered at fast-food restaurants, supermarkets, and drug stores. |
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