Soda Tax Revenue Calculator for CA Cities


Revenue Estimates for California Cities
The California City Soda Tax Calculator serves as a resource for policy makers and advocates who are deciding whether to pursue a tax on sugar-sweetened beverages and how much revenue such a tax would raise for their city. This tool allows users to generate expected city revenue from a sugar-sweetened beverage tax that could range anywhere from ½ cent to 2 cents per ounce. Revenue estimates are included for incorporated California cities with populations over 25,000 (based on 2010 Census data). Revenue estimates for other states and the largest 20 cities in the United States are available here from the Yale Rudd Center for Food & Obesity.

Research-based Estimates
The California City Soda Tax Calculator uses estimates generated by researchers from the Yale Rudd Center for Food Policy & Obesity. Researchers used the most recently available public and proprietary data on beverage consumption, population, pricing, as well as socio-demographic information on the variation in sugar-sweetened beverage consumption to populate the calculator. (Complete methodology may be found here.)

Resources and Recommendations
Passing a local soda tax can generate significant revenues to help cities prevent obesity and diabetes by creating healthy environments for people to live, work and play. Using these revenues to support public health programs, education, after-school programs, parks and recreational facilities, safe neighborhoods and access to fresh fruits and vegetables can put California cities on the leading edge of reversing this epidemic.

Funding for this project came from the Robert Wood Johnson Foundation’s Healthy Eating Research. Collaborators included the Yale Rudd Center for Food Policy & Obesity (Tatiana Andreyeva, PhD, Director of Economic Initiatives), and University of Illinois at Chicago (Frank J. Chaloupka, PhD, Professor of Economics; and Lisa Powell, PhD, Professor of Health Policy and Administration).

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