Fast Fact:
News Flash:
Sugary beverages linked to 180,000 deaths per year worldwide
Consumption of diet beverages linked to increased risk of type 2 diabetes
Kids today drink less soda and sugary drinks than in previous years!
Field Poll finds 94% of rural Californians think obesity is a serious problem.
New RWJF research review finds strong public support for menu labeling
Childhood obesity is linked to health and developmental problems.
Hispanic Institute urges Hispanic organizations to break with the food industry
Fructose & added sugars linked to increased risk of adolescent heart disease
NYC introduces new campaign against sports drinks and other sugar-sweetened beve...
Consuming sugary drinks is assoc w/ higher risk of stroke in adults
Study finds that soda and illicit drugs cause similar damage to teeth
National 1 cent/oz tax on sugary drinks = $13B in 2013 or $39B in 3 yrs
Contra Costa County introduces new anti-SSB campaign called Sugar Bites
24 states and 6 cities have proposed sugary drink taxes since 2009
Nine-year-old puts McDonald's CEO on the hot seat
Childhood Obesity Conference is June 18-20, 2013 in Long Beach, CA
180,000 deaths worldwide may be associated with sugary soft drinks
Drinking fructose does not signal satiety well and can lead to over eating.
Washington D.C. adds calorie counts to government vending machines
62% CA voters support sugary drink tax to fund childhood obesity prevention.
Lancet calls for more gov regulation on industrial food to protect health
Replacing sugary drinks w/ calorie free ones can reduce weight gain in children.
Fizzy soft drink sales decline for 8th straight year in 2012
Big Soda spent nearly $5M to defeat 2012 soda taxes in two small CA cities.
Former Kraft Foods VP endorses Bloomberg-style nutrition policies.
1-cent-per-oz sugary drink tax will likely reduce consumption by 12%
Illinois bills would ban the sale of energy drinks to anyone under 18
Pepsi ups marketing by $600 million in 2012
Judge Halts NYC Sugary Drink Portion Size Cap
A 20 ounce soda has 16 teaspoons of sugar!
NY Times reveals the science behind addictive junk food and drinks!
Overweight and obesity account for $168 billion in medical expenditures.
NYTimes' Bittman says US Surg Gen has been M.I.A. on sugary drinks
The typical American consumes 22 teaspoons of added sugar daily!
CA Senator introduces 1-cent per oz sweetened beverage tax for 2013
A 32oz. sports drink has 14 tsp. of sugar, equivalent to 22 Starburst candies!
Outdoor junk food ads linked to higher obesity rates
Drinking sugary drinks nearly doubles the risk of dental caries in children.
Reg soda, chips and candy out under USDA's proposed school snack rules
In CA, a one-cent per ounce sugary drink tax would raise more than $1 billion.
Stephen Colbert pokes fun at Coke's defense of VitaminWater
Sugary drinks are the biggest source of added sugar in the US diet.
Health advocates call on beverage industry to make changes that matter.
The price of sugary drinks has dropped 35% since the 1980s!
More 18-24 year olds are drinking coffee over caffeinated sodas
The beverage industry spends $600 mil. annually selling sugary drinks to kids!
Coke to tout their "anti-obesity" efforts in cable news ads.
Adults who drink a soda daily are 27% more likely to be overweight or obese.
Soda ads aimed at kids decline, but more protections are needed
Each daily serving of soda increases a child’s risk for obesity by 60%.
Four teens win youth essay contest on soda marketing impact!
Sugary drink consumption has more than doubled in the past 30 years.
Advocates urge Beyonce to reconsider $50M deal with Pepsi
The average American drinks 45 gallons of sugary drinks each year!
Analysis of 32 studies shows support for taxing soda and junk food
Sugary beverages linked to 180,000 deaths per year worldwide
Big Soda's tax victories come at high cost to CA children's health.
Consumption of diet beverages linked to increased risk of type 2 diabetes
Suffolk County, NY seeks to ban energy drinks for those under 19.
Field Poll finds 94% of rural Californians think obesity is a serious problem.
More local soda tax measures may be coming to CA!
Childhood obesity is linked to health and developmental problems.
Vermont researchers discuss resurrection of state soda tax proposal.
Fructose & added sugars linked to increased risk of adolescent heart disease
Study shows one soda per day can increase risk of prostate cancer.
Consuming sugary drinks is assoc w/ higher risk of stroke in adults
Pepsi's new fat-fighting soda is just too good to be true.
National 1 cent/oz tax on sugary drinks = $13B in 2013 or $39B in 3 yrs
7-Up sued over claims touting healthfulness of some sodas
24 states and 6 cities have proposed sugary drink taxes since 2009
New research says soda tax would boost health of Latinos and blacks
Childhood Obesity Conference is June 18-20, 2013 in Long Beach, CA
Sports drinks' role in rehydration often overplayed - water is best.
Drinking fructose does not signal satiety well and can lead to over eating.
Amer. Public Health Assoc. endorses sugar-sweetened beverage taxes!
62% CA voters support sugary drink tax to fund childhood obesity prevention.
Childhood obesity rates start to decline in states taking bold action.
Replacing sugary drinks w/ calorie free ones can reduce weight gain in children.
In Fight Against Obesity, Drink Sizes Matter
Big Soda spent nearly $5M to defeat 2012 soda taxes in two small CA cities.
Viral animated video satire skewers Coke's polar bears
1-cent-per-oz sugary drink tax will likely reduce consumption by 12%
Vending machines will now show calorie counts in Chicago and San Antonio, TX.
Pepsi ups marketing by $600 million in 2012
Soda portion limit opens conversations about patients' weight with MDs
A 20 ounce soda has 16 teaspoons of sugar!
Teens with a soda habit show altered brain response to Coke ads.
Overweight and obesity account for $168 billion in medical expenditures.
NBC show "Parks and Recreation" airs soda tax episode!
The typical American consumes 22 teaspoons of added sugar daily!
Gov. Brown signs CA's Human Right to Water Bill into Law!
A 32oz. sports drink has 14 tsp. of sugar, equivalent to 22 Starburst candies!
Replacing Juice with Water in Afterschool Programs Cuts Calories
Drinking sugary drinks nearly doubles the risk of dental caries in children.
Senators call on Surgeon Gen. to study link between soda & obesity
In CA, a one-cent per ounce sugary drink tax would raise more than $1 billion.
McDonald's to post calories for items on menu boards
Sugary drinks are the biggest source of added sugar in the US diet.
NYC soda ban would cut 63 calories per fast food trip!
The price of sugary drinks has dropped 35% since the 1980s!
Top athletes choose water over sugary sports drinks.

Soda Taxes and Other Beverage Policies

Raising the price of products that are harmful to health is a tried-and-true public health measure.  The strategy is successful in limiting cigarette and alcohol use, and experts believe that it can do the same for sugary drink consumption. Imposing taxes on sugary drinks may have an impact on the amount consumed, and therefore contribute to reducing obesity.  It would also provide substantial new revenue that could be used for initiatives to combat obesity, improve school lunches, subsidize fresh fruit and vegetable purchases for low-income populations, and so much more. There are many other policy options that would also help to limit the availability and marketing of sugary drinks and increase the availability of healthy beverages. Below is our list; please let us know if you have other ideas.

Beverage Policy Options

Soda Taxes and Fees

Establish a state, county, or city tax or fee on sweetened beverages and use the funds to support local nutrition and physical activity efforts. Read more about beverage taxes.

  • In these cities and states, soda tax policies have been or are being considered: Arizona, California, District of Columbia, Hawaii, Illinois, Maine, Massecheusetts, Mississippi, New Mexico, New York, Oregon, Philadelphia, Rhode Island, Tennessee, Texas, Utah, Vermont, Washington, West Virginia.
  • In February, 2013, California State Senator William Monning introduced Senate Bill 622 - Sweetened Beverage Tax. At 1-cent per fluid ounce on beverages with added caloric sweeteners the tax is estimated to raise $1.7 billion for the CA's Children's Health Promotion Fund. More information on SB 622 can be found on the CCPHA Legislation Page.
  • A Field Poll from the fall of 2012 found that 2 in 3 California voters support taxing sugar-sweetened beverages if proceeds are tied to improving school nutrition and physical activity programs.
  • The voters of Richmond, CA rejected two measures on the November 6, 2012 ballot.  Measure N would have taxed sugary drinks a penny-per-ounce; the accompanying Measure O advised the city council to spend the funds on obesity and diabetes prevention programming.
  • The voters of El Monte, CA rejected a soda tax measure on their November 6, 2012 ballot. Measure H would have taxed sugary drinks a penny-per-ounce; the accompanying Measure C advised the city council to spend the funds on obesity prevention programming.
  • CSPI hosted a webinar that provided a retrospective view of the California proposals, described lessons learned, and offered implications for future ballot soda-tax initiatives. Expert speakers specifically addressed message framing, campaign organization, and industry tactics, and provided motivation for future soda tax proposals. Listen to the webinar recording or view webinar presentation slides.

Breastfeeding

Ensure that breastfeeding is supported at workplaces and in public buildings and events. Encourage hospitals to adopt the Baby Friendly Hospital Initiative.

  • These cities and counties in California have adopted breastfeeding policies: Baldwin Park, Chula Vista, Los Angeles, Fresno County, Monterey County, Santa Barbara County, Yolo County.
  • For a map of Baby Friendly birth facilities in the U.S., click here.

Check Out Lanes

Enact a city or county resolution encouraging retailers to remove sweetened beverages from check-out lane displays. 

Childcare and/or Afterschool Programs

Eliminate the provision or sale of sweetened beverages in childcare and afterschool programs.

  • The following places have eliminated the provision of sugary drinks in some/all childcare facilities:  California, New Mexico, and New York City

Corporate and Organizational Policies

  • Water: Ensure the availability of clean, free water.
  • Marketing: Eliminate marketing of sweetened beverages, including sponsorships and the presence of logos.
  • Sales/Purchasing: Eliminate the purchasing and/or selling of sweetened beverages in vending machines or cafeterias.
  • As of January, 2013, the University of Vermont will stop the sale of bottled water, improve free tap water dispensers and require that one-third of drinks in vending machines be healthy options.
  • These churches in Seattle, WA do not serve sugary drinks to children. Churches in Seattle, Washington: Mount Zion Church, Immaculate Conception Church, First African Methodist Episcopal Church.
  • SSB Policies in Hospitals and Health Care Settings:
  • These hospitals have banned sugary drink sales: Cleveland Clinic (Cleveland, OH), Carney Hospital (Boston, MA), Fairview Hospital (Great Barrington, MA), San Mateo Medical Center (San Mateo, CA), Chicago's Vanguard Health System (MacNeal, Weiss Memorial, Westlake, and West Suburban Hospitals) and Baylor Hospitals (Dallas, TX). 
  • Under the The New York City Healthy Hospital Food Initiative, 21 private and public local hospitals have implemented healthy beverage vending machine standards.
  • Health Care Without Harm and the Center for Science in the Public Interest have compiled a list of resources called "Improving Beverage Choices in Health Care Facilities."
  • The Public Health Law Center has released a series of resources designed to inform and support efforts to promote healthy beverage choices and reduce consumption of sugary drinks in Minnesota healthcare settings. These resources were developed in partnership with Health Care Without Harm and the Minnesota Cancer Alliance, with assistance from Jamie Harvie, of the Commons Health Hospital Challenge. You can find the resources (a guide and 7 supporting fact sheets) here: http://www.publichealthlawcenter.org/resources/healthy-healthcare
  • Support Local Policies:
  • The Silicon Valley Leadership Group has adopted "Principles for Support for Local Sugar Sweetened Beverages Taxes." The Silicon Valley Leadership Group represents more than 360 of Silicon Valley's most respected employers on issues, programs and campaigns that affect the economic health and quality of life in Silicon Valley, including energy, transportation, education, housing, health care, tax policies, economic vitality and the environment.
  • The American Medical Association adopted a policy on June 20, 2012, that "taxes on beverages with added sweeteners are one way to finance consumer education campaigns and other obesity-related programs." Noting that "where taxes on beverages with added sweeteners are implemented, the revenue generated should primarily be used for programs to prevent or treat obesity-related conditions."
  • The American Public Health Association voted on October 30, 2012 to officially endorse federal, state, and local taxes and fees on sugar-sweetened beverages. "Faced with a national obesity crisis largely driven by the consumption of sugary beverages, these taxes could serve as a means of reducing consumption of the sugar sweetened beverages that contribute 48 percent of added sugar to American diets."

 

Density of Retailers

Change local zoning laws to limit the number and/or density of sweetened beverage retailers near schools and playgrounds.

Marketing and Sponsorships

Eliminate marketing of sweetened beverages, including sponsorships of, and logos in, schools and at city or county sponsored programs or events.

Public Funds

Prohibit the use of city, county, or state funds to purchase sweetened beverages.

Public Property and Vending

Eliminate or establish nutrition standards limiting the sale of sugary drinksin vending machines, on city/county owned property, and/or at city/county sponsored events, meetings, or programs. Browse slides from ChangeLab Solution's webinar on plugging into healthy procurement and vending.  Or read more about healthy vending policies on Kick the Can. The following are some examples of cities and counties with healthy vending policies in place:

  • Boston, MA; Philadelphia, PA; New York, NY; San Antonio, TX
  • These California cities: Arcata, Baldwin Park, Brentwood, Chula Vista, El Monte, Huntington Park, La Mesa, La Puente, Long Beach, Los Angeles, Palm Desert, Pasadena, San Fernando, Redding, Sacramento, Santa Ana, San Jose, San Leandro, South El Monte, Visalia
  • These California counties: Alameda, Contra Costa, Monterey County, San Mateo, Santa Clara, San Diego, San Francisco.

Restaurant Incentives 

Establish minimum nutrition standards for children's meals that include toy-giveaways and other incentives.

Schools

Ban and/or limit the sale of sugary drinkson school property.

  • These states have banned sugary drinks on school property: Alabama, Connecticut, Massachusetts
  • These states have placed restricts on the sale of sugary drinks on school property: AZ, AR, CA, CO, HI, IL, IN, IA, KY, LA, MD, MS, NV, NJ, NM, NC, OH, OR, RI, SC, TN, TX, WA, WV

Signage

Strengthen city and county signage ordinances to limit the amount and type of signage on stores and buildings. (An ordinance of this type must apply to all products and all signs because legally it cannot target a single product type.)

Vending Machines

Eliminate the sale of sweetened beverages in vending machines on city or county owned property. Browse slides from ChangeLab Solution's webinar on plugging into healthy procurement and vending.

Water 

Ensure the availability of free, good tasting water in public schools, on all property owned or leased by a city, county, or state, and at all city or county sponsored events. More.

Youth Venues

Eliminate the sale and marketing of sweetened beverages at zoos, museums, parks and other places frequented by children.


More Resources

Advanced policy options to regulate sugar-sweetened beverages to support public health (PDF).

Sugar-Sweetened Beverage Taxes and Sugar Intake: Policy Statements, Endorsements, and Recommendations. Compiled by the Yale Rudd Center for Food Policy and Obesity (PDF).