Fast Fact:
News Flash:
Higher beverage prices protect against food insecurity in houses w children
Mexico's new tax plan earmarks substantial funds for installing drinking water f...
liquid sugar assoc w higher levels of fasting glucose and fasting insulin compar...
San Francisco to propose 2 cents per oz tax on sweetened beverages
New study: As cost of sugary drinks go up, sales go down!
French parliament approves tax on energy drinks
In 2012, $4.6 billion was spent to advertise fast food
Alabama launches Rethink Your Drink campaign
Students with high media exposure more likely to drink SSBs ≥3 times/day
10 Game-Changing Strategies To Limit Sugary Drinks
Soft drinks sig. linked to overweight, obesity, and diabetes worldwide
Mexico passes sugary drinks and junk food tax!
Soft drink consumption increased globally from 1997 to 2010
Still hope for Bloomberg's portion size control on sugary drinks in NY
20% soda tax would cut consumption by 15%, UK obese adults by 180,000
CCPHA report: SSB consumption rises among CA teens age 12-17
CCPHA report: SSB consumption rises among CA teens age 12-17
Australian public health experts propose soda tax and ban on sales in schools, h...
79% of athlete endorsed foods are nutrient poor and energy dense
Main Mexican TV stations refuse to open airways to NGO's anti-soda ad
93% of athlete endorsed bevs have 100% of calories from added sugars
New Zealand health officials propose a sugary beverage tax to curb obesity
Levels of sugar in school meals 2x higher than recs for general public
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Heightened sugar intake significantly raises death rate in mice
CCPHA statement: McDonald’s Surrenders Soda Stake in Kids’ Meal
Study finds 50% drop in SSB consumption in Latino kids after intervention
McDonald's promises to stop promoting soda in happy meals
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Rates of extreme obesity have grown by 350% in last 30 years
South Korea: TV commercials for energy drinks to be restricted next year
Stores accepting WIC/SNAP more likely to have sugary drink ads
New report says taxes on SSBs best way to limit escalating health problems
Retail licensing agreements can be used to limit SSBs sold in stores
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FTC reports 50.7% increase in new media marketing expenditures to youth
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Poll finds fast food still a major part of U.S. diet
Childhood obesity is linked to health and developmental problems.
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Fructose & added sugars linked to increased risk of adolescent heart disease
Diet soda can be dangerous, too
Consuming sugary drinks is assoc w/ higher risk of stroke in adults
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National 1 cent/oz tax on sugary drinks = $13B in 2013 or $39B in 3 yrs
Mexican Pres introduces 1 peso per liter tax on sugary drinks
24 states and 6 cities have proposed sugary drink taxes since 2009
Mendocino County Rethink Your Drink ads headed to the big screen
Drinking fructose does not signal satiety well and can lead to over eating.
W. Aussy cricket dumps soda sponsorship
62% CA voters support sugary drink tax to fund childhood obesity prevention.
Replacing sugary drinks w/ calorie free ones can reduce weight gain in children.
Big Soda spent nearly $5M to defeat 2012 soda taxes in two small CA cities.
1-cent-per-oz sugary drink tax will likely reduce consumption by 12%
A 20 ounce soda has 16 teaspoons of sugar!
Overweight and obesity account for $209.7 billion in medical expenditures.
The typical American consumes 15-21 teaspoons of added sugar daily!
Kids today drink less soda and sugary drinks than in previous years!
A 32oz. sports drink has 14 tsp. of sugar, equivalent to 22 Starburst candies!
New RWJF research review finds strong public support for menu labeling
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Hispanic Institute urges Hispanic organizations to break with the food industry
In CA, a one-cent per ounce sugary drink tax would raise more than $1 billion.
NYC introduces new campaign against sports drinks and other sugar-sweetened beve...
Sugary drinks are the largest source of added sugar in the US diet.
Study finds that soda and illicit drugs cause similar damage to teeth
The price of sugary drinks has dropped 35% since the 1980s!
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The beverage industry spends $395 mil. annually selling sugary drinks to kids!
Nine-year-old puts McDonald's CEO on the hot seat
Adults who drink a soda daily are 27% more likely to be overweight or obese.
180,000 deaths worldwide may be associated with sugary soft drinks
Children who drink ≥ 1 serving of SSBs daily have 55% increased odds of being ...
Washington D.C. adds calorie counts to government vending machines
Sugary drink consumption has more than doubled in the past 30 years.
Lancet calls for more gov regulation on industrial food to protect health
The average American drinks 45 gallons of sugary drinks each year!
Fizzy soft drink sales decline for 8th straight year in 2012
Higher beverage prices protect against food insecurity in houses w children
Former Kraft Foods VP endorses Bloomberg-style nutrition policies.
liquid sugar assoc w higher levels of fasting glucose and fasting insulin compar...
Illinois bills would ban the sale of energy drinks to anyone under 18
New study: As cost of sugary drinks go up, sales go down!
Judge Halts NYC Sugary Drink Portion Size Cap
In 2012, $4.6 billion was spent to advertise fast food
NY Times reveals the science behind addictive junk food and drinks!
Students with high media exposure more likely to drink SSBs ≥3 times/day
NYTimes' Bittman says US Surg Gen has been M.I.A. on sugary drinks
Soft drinks sig. linked to overweight, obesity, and diabetes worldwide
CA Senator introduces 1-cent per oz sweetened beverage tax for 2013
Soft drink consumption increased globally from 1997 to 2010
Outdoor junk food ads linked to higher obesity rates
20% soda tax would cut consumption by 15%, UK obese adults by 180,000
Reg soda, chips and candy out under USDA's proposed school snack rules
CCPHA report: SSB consumption rises among CA teens age 12-17
Stephen Colbert pokes fun at Coke's defense of VitaminWater
79% of athlete endorsed foods are nutrient poor and energy dense
Health advocates call on beverage industry to make changes that matter.
93% of athlete endorsed bevs have 100% of calories from added sugars
More 18-24 year olds are drinking coffee over caffeinated sodas
Levels of sugar in school meals 2x higher than recs for general public
Coke to tout their "anti-obesity" efforts in cable news ads.
Heightened sugar intake significantly raises death rate in mice
Soda ads aimed at kids decline, but more protections are needed
Study finds 50% drop in SSB consumption in Latino kids after intervention
Four teens win youth essay contest on soda marketing impact!
1 in 5 black and white Americans die from obesity
Advocates urge Beyonce to reconsider $50M deal with Pepsi
Rates of extreme obesity have grown by 350% in last 30 years
Analysis of 32 studies shows support for taxing soda and junk food
Stores accepting WIC/SNAP more likely to have sugary drink ads
Big Soda's tax victories come at high cost to CA children's health.
Retail licensing agreements can be used to limit SSBs sold in stores
More local soda tax measures may be coming to CA!
FTC reports 50.7% increase in new media marketing expenditures to youth
Vermont researchers discuss resurrection of state soda tax proposal.
Sugary beverages linked to 180,000 deaths per year worldwide
Study shows one soda per day can increase risk of prostate cancer.
Consumption of diet beverages linked to increased risk of type 2 diabetes
Pepsi's new fat-fighting soda is just too good to be true.
Field Poll finds 94% of rural Californians think obesity is a serious problem.
7-Up sued over claims touting healthfulness of some sodas
Childhood obesity is linked to health and developmental problems.
New research says soda tax would boost health of Latinos and blacks
Fructose & added sugars linked to increased risk of adolescent heart disease
Sports drinks' role in rehydration often overplayed - water is best.
Consuming sugary drinks is assoc w/ higher risk of stroke in adults
Amer. Public Health Assoc. endorses sugar-sweetened beverage taxes!
National 1 cent/oz tax on sugary drinks = $13B in 2013 or $39B in 3 yrs
Childhood obesity rates start to decline in states taking bold action.
24 states and 6 cities have proposed sugary drink taxes since 2009
In Fight Against Obesity, Drink Sizes Matter
Drinking fructose does not signal satiety well and can lead to over eating.
Viral animated video satire skewers Coke's polar bears
62% CA voters support sugary drink tax to fund childhood obesity prevention.
Vending machines will now show calorie counts in Chicago and San Antonio, TX.
Replacing sugary drinks w/ calorie free ones can reduce weight gain in children.
Soda portion limit opens conversations about patients' weight with MDs
Big Soda spent nearly $5M to defeat 2012 soda taxes in two small CA cities.
Teens with a soda habit show altered brain response to Coke ads.
1-cent-per-oz sugary drink tax will likely reduce consumption by 12%
Replacing Juice with Water in Afterschool Programs Cuts Calories

Soda Taxes and Other Beverage Policies

Raising the price of products that are harmful to health is a tried-and-true public health measure.  The strategy is successful in limiting cigarette and alcohol use, and experts believe that it can do the same for sugary drink consumption. Imposing taxes on sugary drinks may have an impact on the amount consumed, and therefore contribute to reducing obesity.  It would also provide substantial new revenue that could be used for initiatives to combat obesity, improve school lunches, subsidize fresh fruit and vegetable purchases for low-income populations, and so much more. There are many other policy options that would also help to limit the availability and marketing of sugary drinks and increase the availability of healthy beverages. Below is our list; please let us know if you have other ideas.

Beverage Policy Options

Soda Taxes and Fees Marketing and Sponsorships Signage
Checkout Lanes Public Funds Vending Machines
Childcare and Afterschool Programs Public Property and Vending Water
Corporate and Organizational Policies Restaurant Incentives Youth Venues and Recreational Facilities
Density of Retailers Schools  

Soda Taxes and Fees

Establish a state, county, or city tax or fee on sweetened beverages and use the funds to support local nutrition and physical activity efforts. Read more about beverage taxes.

  • In these cities and states, soda tax policies have been or are being considered: Arizona, California, District of Columbia, Hawaii, Illinois, Maine, Massecheusetts, Mississippi, New Mexico, New York, Oregon, Philadelphia, Rhode Island, Tennessee, Texas, Utah, Vermont, Washington, West Virginia.
  • In February, 2013, California State Senator William Monning introduced Senate Bill 622 - Sweetened Beverage Tax. At 1-cent per fluid ounce on beverages with added caloric sweeteners the tax is estimated to raise $1.7 billion for the CA's Children's Health Promotion Fund. More information on SB 622 can be found on the CCPHA Legislation Page.
  • A Field Poll from the fall of 2012 found that 2 in 3 California voters support taxing sugar-sweetened beverages if proceeds are tied to improving school nutrition and physical activity programs.
  • The voters of Richmond, CA rejected two measures on the November 6, 2012 ballot.  Measure N would have taxed sugary drinks a penny-per-ounce; the accompanying Measure O advised the city council to spend the funds on obesity and diabetes prevention programming.
  • The voters of El Monte, CA rejected a soda tax measure on their November 6, 2012 ballot. Measure H would have taxed sugary drinks a penny-per-ounce; the accompanying Measure C advised the city council to spend the funds on obesity prevention programming.
  • CSPI hosted a webinar that provided a retrospective view of the California proposals, described lessons learned, and offered implications for future ballot soda-tax initiatives. Expert speakers specifically addressed message framing, campaign organization, and industry tactics, and provided motivation for future soda tax proposals. Listen to the webinar recording or view webinar presentation slides.


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Check Out Lanes

Enact a city or county resolution encouraging retailers to remove sweetened beverages from check-out lane displays. 


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Childcare and/or Afterschool Programs

Eliminate the provision or sale of sweetened beverages in childcare and afterschool programs.

  • The following places have eliminated the provision of sugary drinks in some/all childcare facilities:  California, New Mexico, and New York City


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Corporate and Organizational Policies

  • Water: Ensure the availability of clean, free water.
  • Marketing: Eliminate marketing of sweetened beverages, including sponsorships and the presence of logos.
  • Sales/Purchasing: Eliminate the purchasing and/or selling of sweetened beverages in vending machines or cafeterias.
  • As of January, 2013, the University of Vermont will stop the sale of bottled water, improve free tap water dispensers and require that one-third of drinks in vending machines be healthy options.
  • These churches in Seattle, WA do not serve sugary drinks to children. Churches in Seattle, Washington: Mount Zion Church, Immaculate Conception Church, First African Methodist Episcopal Church.
  • SSB Policies in Hospitals and Health Care Settings:
  • These hospitals have banned the sale of sugar-sweetened beverages on hospital premises: Cleveland Clinic (Cleveland, OH), Carney Hospital (Boston, MA), Fairview Hospital (Great Barrington, MA), San Mateo Medical Center (San Mateo, CA), Chicago's Vanguard Health System (MacNeal, Weiss Memorial, Westlake, and West Suburban Hospitals), Baylor Hospitals (Dallas, TX), Gifford Medical Center (Randolph, VT), Dartmouth-Hitchcok Medical Center (Lebanon, NH), St. Luke's Hosptial (Duluth, MN), Indiana University Health (Goshen, IA), Lucile Packard Children's Hospital (Palo Alto, CA), Nationwide Children's Hospital (Colombus, OH), and Mercy Children’s Hospital (Kansas City, MO). 
  • Under the The New York City Healthy Hospital Food Initiative, 21 private and public local hospitals have implemented healthy beverage vending machine standards.
  • Health Care Without Harm and the Center for Science in the Public Interest have compiled a list of resources called "Improving Beverage Choices in Health Care Facilities."
  • The Public Health Law Center has released a series of resources designed to inform and support efforts to promote healthy beverage choices and reduce consumption of sugary drinks in Minnesota healthcare settings. These resources were developed in partnership with Health Care Without Harm and the Minnesota Cancer Alliance, with assistance from Jamie Harvie, of the Commons Health Hospital Challenge. You can find the resources (a guide and 7 supporting fact sheets) here: http://www.publichealthlawcenter.org/resources/healthy-healthcare
  • Support Local Policies:
  • The Silicon Valley Leadership Group has adopted "Principles for Support for Local Sugar Sweetened Beverages Taxes." The Silicon Valley Leadership Group represents more than 360 of Silicon Valley's most respected employers on issues, programs and campaigns that affect the economic health and quality of life in Silicon Valley, including energy, transportation, education, housing, health care, tax policies, economic vitality and the environment.
  • The American Medical Association adopted a policy on June 20, 2012, that "taxes on beverages with added sweeteners are one way to finance consumer education campaigns and other obesity-related programs." Noting that "where taxes on beverages with added sweeteners are implemented, the revenue generated should primarily be used for programs to prevent or treat obesity-related conditions."
  • The American Public Health Association voted on October 30, 2012 to officially endorse federal, state, and local taxes and fees on sugar-sweetened beverages. "Faced with a national obesity crisis largely driven by the consumption of sugary beverages, these taxes could serve as a means of reducing consumption of the sugar sweetened beverages that contribute 48 percent of added sugar to American diets."


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Density of Retailers

Change local zoning laws to limit the number and/or density of sweetened beverage retailers near schools and playgrounds.


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Marketing and Sponsorships

Eliminate marketing of sweetened beverages, including sponsorships of, and logos in, schools and at city or county sponsored programs or events.


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Public Funds

Prohibit the use of city, county, or state funds to purchase sweetened beverages.


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Public Property and Vending

Eliminate or establish nutrition standards limiting the sale of sugary drinksin vending machines, on city/county owned property, and/or at city/county sponsored events, meetings, or programs. Browse slides from ChangeLab Solution's webinar on plugging into healthy procurement and vending.  Or read more about healthy vending policies on Kick the Can. The following are some examples of cities and counties with healthy vending policies in place:

  • Boston, MA; Philadelphia, PA; New York, NY; San Antonio, TX
  • These California cities: Arcata, Baldwin Park, Brentwood, Chula Vista, El Monte, Huntington Park, La Mesa, La Puente, Long Beach, Los Angeles, Palm Desert, Pasadena, San Fernando, Redding, Sacramento, Santa Ana, San Jose, San Leandro, South El Monte, Visalia
  • These California counties: Alameda, Contra Costa, Monterey County, San Mateo, Santa Clara, San Diego, San Francisco.


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Restaurant Incentives 

Establish minimum nutrition standards for children's meals that include toy-giveaways and other incentives.


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Schools

Ban and/or limit the sale of sugary drinkson school property.

  • These states have banned sugary drinks on school property: Alabama, Connecticut, Massachusetts
  • These states have placed restricts on the sale of sugary drinks on school property: AZ, AR, CA, CO, HI, IL, IN, IA, KY, LA, MD, MS, NV, NJ, NM, NC, OH, OR, RI, SC, TN, TX, WA, WV


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Signage

Strengthen city and county signage ordinances to limit the amount and type of signage on stores and buildings. (An ordinance of this type must apply to all products and all signs because legally it cannot target a single product type.)


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Vending Machines

Eliminate the sale of sweetened beverages in vending machines on city or county owned property. Browse slides from ChangeLab Solution's webinar on plugging into healthy procurement and vending.


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Water 

Ensure the availability of free, good tasting water in public schools, on all property owned or leased by a city, county, or state, and at all city or county sponsored events. More.


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Youth Venues and Recreational Facilities

Eliminate the sale and marketing of sweetened beverages at zoos, museums, parks and other places frequented by children.  The Sugar-Sweetened Beverage Tool Kit for Parks and Recreation Agencies, created by CCHPA and California Park and Recreation Society, is an action guide that contains policy recommendations and beverage standards for youth and non-youth facilities.


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More Resources

Advanced policy options to regulate sugar-sweetened beverages to support public health (PDF).

Sugar-Sweetened Beverage Taxes and Sugar Intake: Policy Statements, Endorsements, and Recommendations. Compiled by the Yale Rudd Center for Food Policy and Obesity (PDF).


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