VIDEOS

 

Youth Soda Stories

These videos showcase the creative and powerful efforts of individuals and young people trying to change the beverage world they live in. They highlight our over-exposure to sugary beverages and communicate the devastating health effects of sugary drinks on our families and communities.

  • Introducing Canzilla (The Bigger Picture)
    Introducing Canzilla (The Bigger Picture)
  • DEFEAT SODATRON - The Sip Of Death by C-Rayz Walz
    DEFEAT SODATRON - The Sip Of Death by C-Rayz Walz
  • Thin Line - Ivori Holson {The Bigger Picture}
    Thin Line - Ivori Holson {The Bigger Picture}
  • Perfect Soldiers - Gabriel Cortez {The Bigger Picture Project}
    Perfect Soldiers - Gabriel Cortez {The Bigger Picture Project}
  • Targets - Obasi Davis {The Bigger Picture Project}
    Targets - Obasi Davis {The Bigger Picture Project}
  • A Taste of Home - Monica Mendoza {The Bigger Picture Project}
    A Taste of Home - Monica Mendoza {The Bigger Picture Project}
  • Lost In Translation - Yosimar Reyes {The Bigger Picture Project}
    Lost In Translation - Yosimar Reyes {The Bigger Picture Project}
  • SUPERBOWL Commercial voted MOST DOPE.  Graffiti Stop Animation.
    SUPERBOWL Commercial voted MOST DOPE. Graffiti Stop Animation.
  • PUSHIN WEIGHT - Simone Bridges {The Bigger Picture Project}
    PUSHIN WEIGHT - Simone Bridges {The Bigger Picture Project}
  • Just Pour It Out! Video Contest Entry
    Just Pour It Out! Video Contest Entry
  • ITZ Mainey- Cup Full of H2O
    ITZ Mainey- Cup Full of H2O
  • Drinkin That Water
    Drinkin That Water
  • I Speak for the People
    I Speak for the People
  • Why Soda Sucks - MC COLA
    Why Soda Sucks - MC COLA
  • Purest Poison - Joyce Lee and Joshua Merchant (The Bigger Picture)
    Purest Poison - Joyce Lee and Joshua Merchant (The Bigger Picture)

Anti-Soda Campaigns

Creative marketing campaigns from across the country are educating viewers on the link between sugary soda consumption and obesity, diabetes, and other health problems. These videos present people with compelling reasons on why they should ditch the sugary stuff, and instead choose water, low-fat milk, or other sugar-free drinks.

En Espanol

  • https://youtube.com/devicesupport
    https://youtube.com/devicesupport
  • Sweet Agony - Trailer
    Sweet Agony - Trailer
  • "Un sabor de casa" - Monica Mendoza {The Bigger Picture Project}
    "Un sabor de casa" - Monica Mendoza {The Bigger Picture Project}
  • Lost in Translation - Yosimar Reyes -Spanish {The Bigger Project}
    Lost in Translation - Yosimar Reyes -Spanish {The Bigger Project}
  • https://youtube.com/devicesupport
    https://youtube.com/devicesupport
  • https://youtube.com/devicesupport
    https://youtube.com/devicesupport
  • https://youtube.com/devicesupport
    https://youtube.com/devicesupport
  • La Renuncia de Santa
    La Renuncia de Santa
  • Haz feliz a alguien
    Haz feliz a alguien

Legislative Hearings

Media Reports, Lectures, Documentaries

This collection of videos provides in-depth coverage of the major health impacts of sugary drink consumption. They highlight current research evidence, examine the day-to-day realities of people suffering from obesity and diabetes, and address the challenges posed by the food and beverage industry.

Beverage Industry Ads and Anti-Tax Messaging

Industry marketing tactics create an association between sugary drinks and what young people care most about – love, belonging, music, sports, and pop culture. Celebrities tell kids that they, too, reach their dreams - with some help from Big Soda of course! The ads employ feel-good messages about life and family, even presenting sugary drinks as wholesome and healthy choices!

The industry's anti-soda tax ads appeal to peoples' worries over their well-being during the economic downturn,framing a tax as an unfair burden on struggling families and businesses, and as a form of government intrusion that will deprive people of dietary staple or "simple pleasure".