Youth Soda Stories
These videos showcase the creative and powerful efforts of individuals and young people trying to change the beverage world they live in. They highlight our over-exposure to sugary beverages and communicate the devastating health effects of sugary drinks on our families and communities.
Creative marketing campaigns from across the country are educating viewers on the link between sugary soda consumption and obesity, diabetes, and other health problems. These videos present people with compelling reasons on why they should ditch the sugary stuff, and instead choose water, low-fat milk, or other sugar-free drinks.
Media Reports, Lectures, Documentaries
This collection of videos provides in-depth coverage of the major health impacts of sugary drink consumption. They highlight current research evidence, examine the day-to-day realities of people suffering from obesity and diabetes, and address the challenges posed by the food and beverage industry.
Beverage Industry Ads and Anti-Tax Messaging
Industry marketing tactics create an association between sugary drinks and what young people care most about – love, belonging, music, sports, and pop culture. Celebrities tell kids that they, too, reach their dreams - with some help from Big Soda of course! The ads employ feel-good messages about life and family, even presenting sugary drinks as wholesome and healthy choices!
The industry's anti-soda tax ads appeal to peoples' worries over their well-being during the economic downturn,framing a tax as an unfair burden on struggling families and businesses, and as a form of government intrusion that will deprive people of dietary staple or "simple pleasure".