Fast Fact:
News Flash:
Sugary beverages linked to 180,000 deaths per year worldwide
Consumption of diet beverages linked to increased risk of type 2 diabetes
Field Poll finds 94% of rural Californians think obesity is a serious problem.
CA's Soda Tax passes 2nd Committee!! Now on the Sen Approp Cmte
Childhood obesity is linked to health and developmental problems.
CA's Healthy Vending Bill in Assembly Approp Cmte May 8th
Fructose & added sugars linked to increased risk of adolescent heart disease
CA's Sweetened Beverage Tax passes first committee!
Consuming sugary drinks is assoc w/ higher risk of stroke in adults
Lancet calls for more gov regulation on industrial food to protect health
National 1 cent/oz tax on sugary drinks = $13B in 2013 or $39B in 3 yrs
Fizzy soft drink sales decline for 8th straight year in 2012
24 states and 6 cities have proposed sugary drink taxes since 2009
Former Kraft Foods VP endorses Bloomberg-style nutrition policies.
Childhood Obesity Conference is June 18-20, 2013 in Long Beach, CA
Illinois bills would ban the sale of energy drinks to anyone under 18
Drinking fructose does not signal satiety well and can lead to over eating.
Judge Halts NYC Sugary Drink Portion Size Cap
62% CA voters support sugary drink tax to fund childhood obesity prevention.
NY Times reveals the science behind addictive junk food and drinks!
Replacing sugary drinks w/ calorie free ones can reduce weight gain in children.
NYTimes' Bittman says US Surg Gen has been M.I.A. on sugary drinks
Big Soda spent nearly $5M to defeat 2012 soda taxes in two small CA cities.
CA Senator introduces 1-cent per oz sweetened beverage tax for 2013
1-cent-per-oz sugary drink tax will likely reduce consumption by 12%
Outdoor junk food ads linked to higher obesity rates
Pepsi ups marketing by $600 million in 2012
Reg soda, chips and candy out under USDA's proposed school snack rules
A 20 ounce soda has 16 teaspoons of sugar!
CA bill would cap SNAP eligible beverages at <10 Cal per cup
Overweight and obesity account for $168 billion in medical expenditures.
Stephen Colbert pokes fun at Coke's defense of VitaminWater
The typical American consumes 22 teaspoons of added sugar daily!
Health advocates call on beverage industry to make changes that matter.
A 32oz. sports drink has 14 tsp. of sugar, equivalent to 22 Starburst candies!
More 18-24 year olds are drinking coffee over caffeinated sodas
Drinking sugary drinks nearly doubles the risk of dental caries in children.
Coke to tout their "anti-obesity" efforts in cable news ads.
In CA, a one-cent per ounce sugary drink tax would raise more than $1 billion.
Roll out of NYC soda size rule delayed 90 days for education effort.
Sugary drinks are the biggest source of added sugar in the US diet.
Soda ads aimed at kids decline, but more protections are needed
The price of sugary drinks has dropped 35% since the 1980s!
Four teens win youth essay contest on soda marketing impact!
The beverage industry spends $600 mil. annually selling sugary drinks to kids!
Advocates urge Beyonce to reconsider $50M deal with Pepsi
Adults who drink a soda daily are 27% more likely to be overweight or obese.
Analysis of 32 studies shows support for taxing soda and junk food
Each daily serving of soda increases a child’s risk for obesity by 60%.
Big Soda's tax victories come at high cost to CA children's health.
Sugary drink consumption has more than doubled in the past 30 years.
Suffolk County, NY seeks to ban energy drinks for those under 19.
The average American drinks 45 gallons of sugary drinks each year!
More local soda tax measures may be coming to CA!
Sugary beverages linked to 180,000 deaths per year worldwide
Vermont researchers discuss resurrection of state soda tax proposal.
Consumption of diet beverages linked to increased risk of type 2 diabetes
Study shows one soda per day can increase risk of prostate cancer.
Field Poll finds 94% of rural Californians think obesity is a serious problem.
Pepsi's new fat-fighting soda is just too good to be true.
Childhood obesity is linked to health and developmental problems.
7-Up sued over claims touting healthfulness of some sodas
Fructose & added sugars linked to increased risk of adolescent heart disease
New research says soda tax would boost health of Latinos and blacks
Consuming sugary drinks is assoc w/ higher risk of stroke in adults
Sports drinks' role in rehydration often overplayed - water is best.
National 1 cent/oz tax on sugary drinks = $13B in 2013 or $39B in 3 yrs
Amer. Public Health Assoc. endorses sugar-sweetened beverage taxes!
24 states and 6 cities have proposed sugary drink taxes since 2009
Childhood obesity rates start to decline in states taking bold action.
Childhood Obesity Conference is June 18-20, 2013 in Long Beach, CA
In Fight Against Obesity, Drink Sizes Matter
Drinking fructose does not signal satiety well and can lead to over eating.
Viral animated video satire skewers Coke's polar bears
62% CA voters support sugary drink tax to fund childhood obesity prevention.
Vending machines will now show calorie counts in Chicago and San Antonio, TX.
Replacing sugary drinks w/ calorie free ones can reduce weight gain in children.
Soda portion limit opens conversations about patients' weight with MDs
Big Soda spent nearly $5M to defeat 2012 soda taxes in two small CA cities.
Teens with a soda habit show altered brain response to Coke ads.
1-cent-per-oz sugary drink tax will likely reduce consumption by 12%
NBC show "Parks and Recreation" airs soda tax episode!
Pepsi ups marketing by $600 million in 2012
Gov. Brown signs CA's Human Right to Water Bill into Law!
A 20 ounce soda has 16 teaspoons of sugar!
A series of new studies more firmly tie sugary drinks to obesity.
Overweight and obesity account for $168 billion in medical expenditures.
Replacing Juice with Water in Afterschool Programs Cuts Calories
The typical American consumes 22 teaspoons of added sugar daily!
Senators call on Surgeon Gen. to study link between soda & obesity
A 32oz. sports drink has 14 tsp. of sugar, equivalent to 22 Starburst candies!
McDonald's to post calories for items on menu boards
Drinking sugary drinks nearly doubles the risk of dental caries in children.
NYC soda ban would cut 63 calories per fast food trip!
In CA, a one-cent per ounce sugary drink tax would raise more than $1 billion.
Top athletes choose water over sugary sports drinks.

What's Happening: Campaign List

 

Healthy beverage campaigns are happening around the country! Check out our map, or read about the campaigns here.

States  |  Cities and Counties  |  National

 

States

Arizona
Arizona in ACTION is encouraging businesses, schools, cities, counties, and government agencies to provide more nutritional options in vending machines so that all consumers have an opportunity to make a healthy choice no matter where they are in Arizona.

California
State Senator Monning introduced SB 622 on February 22, 2013. The bill establishes an excise tax of 1-cent per ounce on drinks with added sugar or high-calorie sweeteners and the revenue will fund the Children’s Health Promotion Fund, to be spent on childhood obesity prevention activities. 
Authored by Assemblywoman Mitchell, Assembly Bill 459 will require that food and beverages meet accepted nutritional guidelines if sold in a state-owned or state-leased building, or in a vending machine on state property.

California Department of Public Health through the Network for a Healthy California supports the development of healthy beverage messages and materials.  Eleven Regional Network collaboratives engage community partners in promoting healthy beverage messages for low-income Californians.  Project LEAN works to increase the availability of healthy beverages in workplaces, schools and government facilities through systems, policy and environmental change in selected counties. 
The California Center for Public Health Advocacy works with cities in LA County to establish nutrition standards for beverages and food; CCPHA’s statewide campaign Kick The Can: CA promotes several beverage policy reforms.

Hawaii
Hawaii Senate Bill 646, introduced Jan. 18, 2013, seeks to establish a tax on sugar-sweetened beverages, syrup, and powder with the revenues generated to be deposited into the community health centers special fund and the trauma system special fund.

Illinois
The Illinois Alliance to Prevent Obesity is engaging in public education and direct-action organizing to: (1) decrease consumption of sugar-loaded drinks, (2) increase the understanding of the link between sugar-loaded drinks and obesity and (3) raise awareness about the economic and health benefits that an excise tax on these beverages would have in Illinois, and (4) encourage hospitals to change their beverage environment.  Tool kits with model policies and best practices will be disseminated, and technical assistance will be provided to collaborating hospitals. 

Kansas
The Bureau of Health Promotion at the Kansas Department of Health and Environment created Refresh Kansas to support the JUST ADD WATER!, a public health intervention to raise awareness about the benefits of water and the risks associated with consumption of sugary drinks.

Maryland
In December of 2012, Howard County launched the Howard County Unsweetened campaign, a multifaceted, community-wide campaign to reduce childhood obesity by helping youth and parents choose unsweetened beverages. The campaign includes the Better Beverage Finder website that lets the public search for healthy beverage alternatives and displays where in the county those drinks can be found.

Massachusetts
Massachusetts Governor Deval Patrick is sponsoring House Bill 1 which would repeal the sales tax exemption for “soft drinks” and candy (currently 6.25%). Soft drinks are defined as non-alcoholic beverages that contain natural or artificial sweeteners, but not including beverages that contain milk or milk products, soy, rice or similar milk substitutes, or vegetable or fruit juice. A group of public health students, pediatricians, and other community members have been campaigning the Massachusetts legislature to eliminate the sales tax exemption on candy and soda for some time.

Minnesota
The Minnesota Dental Association has a state wide education program aimed at reducing sugary drinks called "Sip all day get decay."  Catalyst and Blue Cross Blue Shield of Minnesota are leading a statewide Campaign to engage teens in the issue and create awareness on the amount of sugar in sweetened beverages, and the danger of too much sugar.

Mississippi
In February of 2013, State Senator Deborah Jeanne Dawkins introduced a sugary drink tax bill, SB 2830. This bill establishes an excise tax of 2-cents per ounce on drinks with added sugar or high-calorie sweeteners. Twenty percent of the revenue from the proposed tax will fund the Children’s Health Promotion Fund and the remainder will go into the state general fund.

Missouri
The Missouri Dental Association has a state-wide education program aimed at reducing sugary drinks called "Stop the Pop."

Nebraska
Legislative Bill 447, introduced by state Sen. Bill Avery of Lincoln, would end the sales tax exemption for soda, sports drinks and other soft drinks. Milk, milk substitutes and fruit and vegetable juices would continue to be exempt. The money collected would be used to fight childhood obesity and increase the health of Nebraska children. One-third of it would be earmarked for projects aimed at keeping children out of the child welfare and juvenile justice system.

Assemblyman Felix Ortiz introduced House Bill 7432 on May 16, 2013. This bill would establish a penny-per-ounce tax on sugar-sweetened beverages. Revenue from this tax would go to the Children's Health Promotion Fund, which would finance efforts to combat childhood obesity.

New Mexico
The New Mexico Healthier Weight Council is working on implementation of regulations that eliminate the provision of sugary drinks in state licensed childcare facilities, a change enacted in 2010.

New York
The New York State Association of County Health Officials is issuing small grants to some local county health departments to increase the availability of healthier beverage choices in the vending machine of County operated buildings.

Assemblyman Felix Ortiz introduced House Bill 7432 on May 16, 2013. This bill would establish a penny-per-ounce tax on sugar-sweetened beverages. Revenue from this tax would go to the Children's Health Promotion Fund, which would finance efforts to combat childhood obesity.

Oregon
State representative Mitch Greenlick has introduced House Bill 2331 - an excise tax of $.005 per ounce sold to retailers or $.005 per ounce per gallon from concentrate. Revenue from the bill will create a Sugar Sweetened Beverage Tax Fund, used to finance nutrition programs, physical activity, and other health promotion programs.

Pennsylvania
The Pennsylvania Dental Association has adopted Missouri's state wide education program "Stop the Pop."

Rhode Island
State Representatives Ajello, Handy, Tanzi, Cimini, and Valencia introduced HB 5228 on January 31, 2013. The bill establishes an excise tax of 1-cent per ounce on drinks with added sugar or high-calorie sweeteners and the revenue will fund the Prevention and Wellness Trust Fund. "Cut Back The Sugar" is a statewide media campaign raising awareness of the health effects of sugar sweetened beverages, focusing on parents with children 2 through 12 years of age. The Campaign is lead by the Rhode Island Department of health.

Tennessee
The Vanderbilt University chapter of the American Medical Student Association lead an effort to impose a one-cent-per-ounce tax on sugar-based beverages.  Proceeds from the tax would be used to reduce TN's sales tax on food. The effort is aimed at reducing the state's childhood obesity rate, one of the highest in the U.S.

Texas
State Rep. Joe Farias introduced House Bill 735 in January of 2013, a proposed 5-cent per 12 fl.oz tax on sugary drinks in cans, bottles or from soda fountains. Rep. Farias said the tax will be used to help with child-related heath issues and that revenue will be split -- 40 percent for the "children’s health promotion account," which includes funding for education, and 60 percent for the general fund. Several beverages would not be included in the tax, such as 100 percent-fruit drinks, alcohol and sports drinks.The Drink Well Texas campaign is designed to fight obesity by reducing Texans' consumption of sugary drinks. The Campaign is identifying allies, educating the public, and supporting targeted policies, including a statewide penny-per-ounce excise tax on sugary drinks. The campaign is led by Texans Care for Children.

Vermont
State Representative David Sharpe and several colleagues re-introduced a sugary drink tax, HB 234, in February 2013. This bill establishes an excise tax of 1-cent per ounce on drinks with added sugar or high-calorie sweeteners. Half of the revenue from the proposed tax will fund the Vermont Healthy Weight Initiative Fund, and the second half will fund the State Health Care Resources Fund. The Alliance for a Healthier Vermont supports efforts to enact a statewide penny an ounce SSB tax via a public education campaign.

Washington
As part of a proposed budget to be implemented in July of 2013, Governor Christine Gregoire proposed a candy and soda tax in December of 2012.  The tax revenues would be used to fulfill an award issued by an independent arbitrator in October to give pay raises to the state’s home-care workers.

West Viginia
State Delegate Manypenny has introduced HB 2060, which will establish an excise tax of 1-cent per 16.9 fluid ounces on sugary drinks or 80-cents per gallon on drink syrup and all revenue will go to the State Parks Maintenance and Improvements Fund.

Wisconsin
Challenge Chippewa, a nutrition and physical activity action team of the Chippewa Health Improvement Partnership Coalition is leading a campaign to reduce consumption of sugar-sweetened beverages among youth in Chippewa County, Wisconsin, by raising community awareness and working towards environmental and policy change.

Cities and Counties

Boston, Massachusetts
The Boston Public Health Commission has initiated an extensive campaign to encourage healthy beverage consumption that includes educating consumers and developing policies Campaign materials include Rethink Your Drink stoplight posters, youth-oriented Fat Smack and parent-directed media campaigns, Soda-Free Summer. The campaign includes policy work to secure city and organizational policy changes that make it easier for Boston residents to make healthy beverage choices. The Commission is also working with 10 Boston Hospitals to discourage consumption of sugary beverages in their institutions. They are removing high-sugar beverages and replacing them with healthier options; displaying educational "Red-Yellow-Green" stoplight images about choosing healthy beverages; installing free water dispensers; and patient education and staff training. The Boston Medical Center is running a campaign called "No Sugary Drink Rx" that enlists pediatricians to hand out a "prescription" not to drink sugary drinks.

Cambridge, Massachusetts
On June 18, 2012, Cambridge Mayor Henrietta Davis proposed a city wide limit on the serving size of soda and other sugar-sweetened beverages sold in restaurants. The matter was referred to the City Council's Community Health Committee for further study.

Cook County, Illinois
CLEAN UP Rethink Your Drink is an educational campaign of the Cook County Department of Public Health designed to educate suburban Cook County residents on the health risks associated with drinking sugar loaded beverages and why it is better to choose healthier options.

Contra Costa County, California
Healthy and Active Before 5 Pledge the Practice Pass the Policy, a project run by a county collaborative in Contra Costa County, California, provides resources and tools for obesity prevention policy work.  No sugar sweetened beverages or 100% fruit juice is one policy goal of the project which aims to get organizations – especially organizations working with families with very young children to adopt policies.  To date, 14 organizations have adopted no sugar sweetened beverage policies.  

El Monte, California
On November 6, 2012, El Monte voters rejected the proposed fee of one-cent-per-ounce of sugar-sweetened beverage provided, or traded by businesses in the city, called Measure H.  However, voters approved the accompanying Measure C which advised the city council to spend the funds from Measure H on obesity prevention programming, but Measure C has no effect without the passage of Measure H. Even though the El Monte soda tax didn’t pass, the campaign moved the sugary drink debate forward by leaps and bounds.

Howard County, Maryland
In December of 2012, Howard County launched the Howard County Unsweetened campaign, a multifaceted, community-wide campaign to reduce childhood obesity by helping youth and parents choose unsweetened beverages. The campaign includes the Better Beverage Finder website that lets the public search for healthy beverage alternatives and displays where in the county those drinks can be found.

Los Angeles, California
The Los Angeles County Department of Public Health's Choose Health LA initiative is exposing the dangers of excessive consumption of sugary drinks through a public education campaign that asks, "You Wouldn't Eat 22 Packs of Sugar, Why Are You Drinking Them?"

Multnomah County, Oregon
The Multnomah County Health Department's Community Wellness and Prevention Program, has a campaign to educate county residents about the amount of sugar they are unknowingly consuming in sugary drinks and to raise public awareness about how the extra calories consumed through sugary drinks are helping to drive the obesity epidemic. The campaign encourages water as a healthy alternative.

New York, New York
New York City Board of Health has approved Mayor Michael Bloomberg's rule limiting the size of sugar-sweetened beverages sold in restaurants, movie theaters, and street carts to no more than 16 ounces.  Download the Board of Health’s presentation on the rule which lays their argument and responds to the opposition’s claims.
The New York City Pouring on the Pounds educational campaign aims to alert New Yorkers to the shocking amounts of added sugar in their everyday drinks and the serious health effects from all of the extra calories. In January 2012, cut your portion size media campaign was launched to inform New Yorkers about increasing portion sizes. Both campaigns are lead by the New York City Department of Health and Mental Hygiene which is happy to share its posters/videos.

Philadelphia, Pennsylvania
"Do you know what your kids are drinking?" is a media campaign that raises awareness of Philadelphia caregivers of young children about the health effects of sugary drinks, particularly the connection with weight gain and Type 2 diabetes. The campaign is one component of Get Healthy Philly - a cross-cutting initiative with government and community partners designed to make it easier for Philadelphians to eat healthy and be active.

Richmond, California
On November 6, 2012, the city of Richmond placed before voters a two-part proposal: (1) Measure N- a fee of one-cent-per-ounce of sugar-sweetened beverage served, provided, or traded by businesses in the city; (2) Measure O- which advised that the tax revenues from Measure N be used to fund projects to prevent and treat diabetes and childhood obesity. Measure N was rejected by the majority of voters, while Measure O was approved. But as written, Measure O has no effect without the approval of Measure N. Despite the loss, Richmond stepped out as a leader by proposing a soda tax. Kick the Can thanks Council Member Jeff Ritterman and all the Measure N supporters for fearlessly taking that important step.

Seattle-King County, Washington
Let's Do This and Soda Free Sundays, two efforts in King County, are designed to inspire residents to work together for healthier environments where they live, learn, work and play and to give up sugary drinks on Sundays. The Seattle & King County Public Health Department and The Childhood Obesity Prevention Coalition are coordinating these efforts; a wealth of resources including videos and posters (in various languages) are available. 

National

Life’s Sweeter
Take on the Life's Sweeter Challenge and reduce your sugar drink consumption in your home, workplace, and community.

Take Back the Tap
A national campaign of Food and Water Watch to increase safe tap water consumption.

Kick The Can
Give the boot to sugary drinks:  join the national movement, sign up for resources to stay informed. 

Hydrate for Health
Health Care Without Harm's national campaign to call for healthy beverages in health care.

The Weight of the Nation
The Weight of the Nation is a campaign and four-part documentary series about the causes and solutions to the epidemic of obesity in the US, by HBO and the Institute of Medicine.